Italian (ATCN Register) and RID
HATS ON
Use this page to describe the peculiarities of the company and the campaign. Does the company use a unique business model or does it set itself unusual goals? Is it a non-profit organization or a new company looking to reach a distinct audience? Talk about the company and offer a preview or two of your campaign.
The Challenge Your website is not the place to be modest. Describe the obstacles and challenges you faced when you launched this project: maybe the company had a limited budget or too short a time frame to prepare everything. Remember to offer interesting and identifiable specifications so that website visitors know that your company knows what it's about. What We Did After describing the challenges, it's time to proudly narrate how you met them. Make sure you talk about all the challenges you mentioned above, because potential customers want to know how you handle obstacles in real life. Of course, if you've gotten any extra benefits, don't forget to mention them. You don't need to go into too much detail, but this is a great place to explain what you did and why. What we have achieved Now is the time to highlight the results obtained. You don't have to overdo it, but make sure your successes are highlighted. Write a paragraph or two explaining how you launched the campaign, what elements you included, how many people were involved and how many of the goals you set were achieved. You can also talk about some unexpected outcome, such as exceeding the expected ROI or achieving a virality that exceeds expectations. It is not necessary to list numbers and statistics here, as you will be able to do so in the space that follows, in a format that is easy to read and assimilate.
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