HATS ON!

Living below the poverty line is always difficult and things can only get worse in winter when it's cold. In this campaign, we have partnered with local schools and shops to provide winter clothing for the city's students. We collected new clothes from local stores and set up a "shop" in the mall. The students paid for the items by showing their student ID. Instagram, Snapchat and Facebook were used to promote the campaign and generate interest.

ANNABELLE

This international clothing line specializes in creating garments for everyday use; for this, we have created a fun advertising campaign that shows ANNABELLE's garments in all kinds of situations. We organized demonstrations in areas with high pedestrian traffic, where passers-by were able to try out different "extreme" fun sports. We photographed the participants (with their consent) and shared the photos on social networks, making them go viral and encouraging other people to come, participate and be photographed.

FOUR-BY-FOUR

In this campaign for the optical company FOUR-BY-FOUR, which is also involved in charity, we have shared the joy of giving sight through better vision. For each pair of glasses sold, the company makes a donation to the FOUR-BY-FOUR Foundation, which distributes free glasses in disadvantaged neighborhoods. A website was also included in the campaign that allowed people to see the world through the eyes of a blind person.

FRANGIPANI

Surfwear company FRANGIPANI, which has already hosted over a dozen international surfing competitions, was trying to reach surfers using different means of communication. We reached out to some surfing celebrities on YouTube and invited them to create short videos of their funniest surfing anecdote. At the end of the video, these people invited viewers to share their stories. The response has been exceptional, with numerous shared anecdotes, high virality and considerable brand exposure.

TRAVELWELL 

This travel agency specializes in providing authentic experiences around the world. We have tried to reach professionals who love to travel and seek authentic experiences. We have therefore created authentic multisensory experiences, including music, food and language, to instill a sense of international adventure in the comfort of your own home. The campaign proved to be a great success and generated over 1000 subscriptions to TRAVELWELL's monthly newsletter.

SPENDSWIFT

This new digital payment company was eager to find a new way to reach customers. We assessed their target audience, determining that it was made up of young professionals, aged 23 to 30, who don't buy in the same way their parents do. We identified key areas where the product could be used, such as bars, malls, restaurants and shops, and developed portable "banks" to show how SPENDSWIFT makes money transactions easier and faster.